- CLEANSING SCALP CARE - GIOVANNI's Golden Wheat Deep Cleanse Shampoo is ideal for removing excess oils from normal to oily hair, cleansing the scalp while contributing to beautiful tresses
- DEEP HYDRATION - Enriched with botanical oils, our Deep Cleanse Shampoo encourages volume and shine while removing excess oils and grease to create a clean, hydrated palette for style
- COLOR SAFE - GIOVANNI ECO CHIC Golden Wheat Deep Cleanse Shampoo is color safe & works to infuse deep moisture for manageable smoothness on textured & coarse hair types
- VEGAN-FRIENDLY & CRUELTY-FREE - GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging
- ECO CHIC - GIOVANNI has been bridging the gap between natural and salon-quality hair care since 1979. We strive to use the very best ingredients and are always focused on high performance
| giovanni's Golden Wheat Deep Cleanse Shampoo is ideal for removing excess oils from normal to oily hair, cleansing the scalp while contributing to beautiful tresses. giovanni was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. He worked for a time with hairstylist icon Gene Shacove and was good friends with “the father of hair color,” Al Lapin. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball. Since 1979 the giovanni Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. giovanni is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.
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