Philip Kingsley Pure Blonde Booster Shampoo features a clarifying and hydrating formula designed for brassy, discoloured blonde hair. A blend of Magnesium Aspartate, Zinc Gluconate and Copper Gluconate instantly neutralise brassiness while cooling warm tones, leaving hair bright and radiant. Added Lavender Oil creates a calming effect on the scalp while helping to replenish oils in dry hair - meaning this purple shampoo is super conditioning. Anti-frizz properties reduce static and smooth the cuticle revealing a high shine. glossy finish