FOR ALL HAIR TYPES

Want to know about hair cleansing?

Nowadays, knowingly, or unknowingly, we put our hair through a lot. From the hard water and pollution to product build-up and heat damage. This in itself is enough to put the health of your hair in a downward spiral. Build-up weighs your hair down on a molecular level. But more importantly. It prevents key ingredients from penetrating the cuticles to nourish and replenish from the inside out.

We formulated the build-up be gone shampoo significantly differently to a normal day-to-day shampoo. Cleansing deeply it is designed to be used once or twice a month, removing both environmental and product buildup. Basically, it’s like a skin exfoliator, but for your hair.

Once cleansed hair will feel lighter, and styles will last longer. The real benefit of adding this to your haircare routine: The products you invest in for your hair will work better. Also if you use before a colour service, it will make the colour last longer and feel even more vibrant.

Directions

Firstly, build-up weighs hair down, preventing it from feeling light and from styles lasting. It also stops the good ingredients from entering the hair shaft. This shampoo exfoliates and cleanses the hair and should be used a couple of times a month. We don’t recommend using this shampoo directly after a new colour, as it can lift. However, when using before a colour treatment, it’s amazing, as it allows the colour pigments to properly enter through the cuticles. Use a generous amount of product and cleanse your hair from ends to root. Simply work the shampoo through the hair (no need to massage) and rinse. Repeat this 2-3 times, depending on build-up. Finish by using The Hair Movement conditioner which best suits your hair type and condition.

Ingredients

Aqua, TEA-Lauryl Sulfate, Lauryl Betaine, Propylene Glycol, Cocamide DEA, Parfum, Glycerin, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride